How to Train AI to Extract Content Ideas That Actually Convert

Stop getting generic suggestions. Start getting content that builds your business.

I just fed ChatGPT my last client call transcript and asked for content ideas.

The result? "5 Ways to Improve Customer Communication" and "Why Transparency Matters in Business."

Generic. Forgettable. Could apply to any business in any industry.

But buried in that same transcript were golden insights that only I could share - specific pain points my customers face, unique solutions I've developed, frameworks that actually drive results.

The AI missed all of it.

Here's what I realized: AI can't extract strategically valuable content ideas if it doesn't understand your business context first.

The Content Idea Extraction Problem

You probably have months of brilliant content sitting in:

• Customer call recordings with pain points only you understand

• Voice notes capturing insights during your commute

• Blog posts you wrote that could easily generate 10+ LinkedIn posts

• YouTube videos packed with frameworks you never repurposed

But when you ask AI to extract content ideas from these goldmines, you get surface-level suggestions that anyone in your industry could write.

Why? Because AI doesn't know:

• What you actually sell (so it can't connect ideas to your offers)

• Who your ideal customer is (so it suggests broad, generic topics)

• What makes you different (so ideas don't build your unique authority)

• What business goals your content should serve (so suggestions lack strategic direction)

Without this business context, even your most valuable knowledge gets turned into generic content that drives zero business results.

Your Content Kitchen is Already Stocked

Your content kitchen is already fully stocked with incredible ingredients:

• Customer conversations that reveal pain points

• Industry insights from your daily work

• Unique perspectives from your specific experience

• Business wisdom that only you can share

But without the right recipe, you end up with random ingredients thrown together hoping something tastes good.

The missing ingredient? Business context.

The One Document That Changes Everything

I call it the Business Foundation document. It's the secret sauce that transforms scattered thoughts into strategic content.

This single document captures:

• Your core offering (what you actually sell)

• Your unique value proposition (why you're different)

• Your business goals (what you want content to achieve)

• Your competitive advantage (what sets you apart)

Once you have this foundation in place, it becomes your filter for every content decision. No more wondering if an idea is worth pursuing – you'll know immediately if it aligns with your business strategy.

How This Transforms Your Content

When you feed this context to any content creation process – whether it's brainstorming, AI tools, or team collaboration – everything changes.

Suddenly, your content isn't generic business advice. It's strategic content that builds authority in your specific market.

Before Business Foundation:

• "5 Tips for Better Customer Service" (generic, anyone could write this)

• "Why Businesses Need Better Systems" (obvious, forgettable)

• "The Future of SaaS in 2025" (broad, no unique angle)

After Business Foundation:

• "Why Your B2B SaaS Customers Leave in Month 2 (And How to Fix It)" (specific to your audience)

• "The Onboarding Mistake That Cost Me 40% of New Customers" (tied to your expertise)

• "How I Reduced Churn Without Hiring a Customer Success Team" (connects to your value prop)

See the difference? Same insights, but now they're strategically aligned with your business goals.

How This Transformed My Own Content

Here's a real example from my own journey:

Before Business Foundation:

• "5 AI Tools Every Business Should Use" (generic, thousands of similar posts)

• "The Future of Automation in Marketing" (broad, no unique perspective)

• "Why AI Will Change Everything" (obvious, anyone could write this)

After Business Foundation:

• "Why I Built My Content System Instead of Hiring an Agency" (specific to my audience's DIY preference)

• "The Content Automation Mistake That Wasted 3 Months" (tied to my specific expertise)

• "How Solo Founders Can Own Their Content Process" (connects directly to my value proposition)

Same level of insight, but now every post builds toward my specific business goals instead of generic AI advice.

The 20-Minute Implementation

I've created a Custom GPT that guides you through building this foundation document in about 20 minutes.

How it works:

1. Open the GPT link and start a new conversation

2. The GPT will ask strategic questions like the ones in the screenshot below

3. Answer honestly - use voice dictation if that's easier (I use Whispr Flow for Mac to get my thoughts down faster)

4. Save the complete output - this becomes your content foundation

5. Test it immediately – use it to evaluate your last 5 posts

Tip: this document works as context for all AI conversations, not just content related 🙂

You'll immediately see which content aligns with your business goals and which doesn't.

The GPT guides you through each section systematically, ensuring you don't miss any crucial business context.

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How to Use Your Business Foundation

Once you have this document, here's exactly how it transforms your content creation:

For brainstorming sessions:

• Before writing any post, scan your Business Foundation

• Ask: "Does this idea connect to my core offering?"

• Filter out generic advice that anyone could give

• Focus on insights only you can share

For AI tools:

• Copy your Business Foundation into any AI conversation

• Add: "Use this business context for all content suggestions"

• Watch AI generate strategically aligned ideas instead of generic ones

• Every suggestion now serves your specific business goals

For team collaboration:

• Share this document with anyone creating content for you

• They'll understand your strategic direction from day one

• No more explaining "that doesn't sound like our brand"

• Everyone creates content that builds toward the same goals

For content planning:

• Use it as your filter for all content decisions

• Each post should connect to at least one element in your foundation

• When you're stuck for ideas, review this document for inspiration

• Your next 20 posts become obvious when you know your strategic direction

This isn't just about better content – it's about content that actually builds your business.

What's Coming This Week

This Business Foundation is just the first ingredient in your Content Kitchen.

• Tomorrow: The Customer Avatar Creator that turns browsers into buyers

• Wednesday: From random posts to strategic content pillars

• Thursday: The brand voice document that makes AI sound like you

• Friday: The complete Content Kitchen recipe (never run out of ideas again)

Each day builds on the last, creating a complete system for strategic content creation.

Your Next Step

The Sunday night content panic ends when you have systematic processes instead of random inspiration.

Start with your Business Foundation. It's the one document that transforms everything else.

Try the Business Foundation Builder GPT today 👇🏼

Twenty minutes of strategic thinking that changes how you create content forever.

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This is the first of five posts this week sharing the exact Content Kitchen recipe. Each day I'll publish the next piece here at the thecontentkitchen.co.

Want the complete recipe? Subscribe to the Content Kitchen newsletter and get Friday's complete system guide - including a custom GPT trained to extract content ideas from your voice notes and transcripts, automatically aligned with your business context.

P.S. – Once you have these foundation systems in place, they become the perfect ingredients for automation. But master the manual process first – the technology only amplifies what's already working.

Keep cooking,

-Tam
The Content Kitchen
Systematic content creation for solo founders and small teams